We started with one goal: make it easier to understand company performance at a glance. Today, we support teams across sales, credit, procurement and strategy with tools that turn data into decisions. Our approach is practical: highlight risk, surface opportunity, and save time — so you can act with confidence.
Find Out MoreFour decades of refining a single, repeatable model for reading company health.
Don Turkington started Plimsoll with a singular mission; to develop a graphical model that empowered ALL decision makers in a business and not just accountants. The model he developed showed corporate failure is predictable and key trends are obvious, if you know where to look.
From one report on the Agriculture sector, coverage expanded rapidly as digitisation of financial data came online. The model proved adaptable to any company, in any market. The foundations of repeatable analysis are established.
The Plimsoll Model was adapted into new products and service such as Top 100 Reports and Business Buyers Guides.
Plimsoll growing catalogue of reports were taken online with a searchable website and ordering function.
Plimsoll expanded into France and applied its model in it's first overseas major economy.
A new service designed for instant valuations on any business, based around the Plimsoll Model was launched.
Plimsoll's move from paper to PDF and instant delivery of business intelligence was underway.
Plimsoll World was launched to provide reports in Global market and territories around the world. Quick to follow were specific business units in France, Spain, Japan and the Nordic regions.
The migration from paper to PDF to SaaS was completed with the launch of TALAT, bringing the power of Plimsoll to an interactive platform.
We launched our fully bespoke, customer criteria M&A target matching service was launch with one goal. To eliminate the search stage of acquisition prospecting.
The launch of a new service designed to give concise KPI analysis for board meetings, AGM's and other C-Suite sessions.
With a broad range of SaaS based analytical products and services, Plimsoll continues to fulfil Don's dream of putting decision ready analysis in the hands of busy managers and leaders.
Four decades of refinement, one consistent framework. Find out how the Plimsoll Model rates companies in your industry today.
Jayne Robinson
UK Sales & Customer Service Manager
David Pattison
Head of Product Development
Kevin Solomon
UK Research Analyst & Valuation Specialist
Aysha Siddiqui
UK Research Analyst
Andrew Neale
Insights Analyst
